WESTHOUSE / DETROIT / 2013–2015

Building a collective.

I founded Westhouse to bring artists, music, visuals, and live shows together. My role moved between artist management, creative direction, artwork, merchandise, promotion, and the work of getting projects into the world.

Role: Founder & Artist Manager
Place: Detroit
Period: 2013–2015

Explore the archive

Westhouse collaborators gathered around a laptop in a working session. — A Westhouse working session.

LISTEN / WESTHOUSE

Futur13 EP

Listen while you explore the archive.

Open on SoundCloud

WESTHOUSE RECORDSFutur13 EPLoad the player to read track details

0:000:00

01 / COLLECTIVE

A network built around the work.

Westhouse connected artists and collaborators through music, visual identity, merchandise, and live gatherings. The work was as much about bringing people together as moving each project from idea to release.

Artists together in a dimly lit room. — Artists and collaborators together.

Two artists standing together at a record shop event. — Artists at a Westhouse gathering.

A WESTHOUSE LIVE EXPERIENCE / 2015

Universal Tour brought the work onstage.

At Electric Studio in Detroit, Universal Tour paired live renditions with projection mapping. The event sold out, with approximately 300 attendees.

Explore the event archive

Silhouettes of people in front of a large projection during a live event. — Universal Tour event imagery · July 31, 2015.

02 / ARTWORK

A visual world for the releases.

The archive brings together Futur13 identity artwork, character illustrations, and release imagery. Captions retain the credits shown on individual pieces.

Futur13 identity artwork.

Vivid flame-like illustrated mark centered within a thin white border on black. — Flame illustration artwork.

Three-dimensional Futur Tour 3000 artwork with fire, storm clouds, and blue grid lines. — Futur Tour 3000 artwork.

Illustrated character portrait with a blue globe motif and the word Touring. — Touring character illustration.

Colorful painted portrait on a pale peach field. — Painted portrait artwork.

Abstract multicolor artwork labeled Sam Austins, produced by John Groves III, Roll Through. — Sam Austins — “Roll Through” · produced by John Groves III.

Turbo release artwork with light trails and the credit produced by Ronny Gordo. — “Turbo” · produced by Ronny Gordo.

Illustrated fighter jet crossing a star field above the Starsound title. — Starsound release artwork.

Futur13 character artwork framed by a circular metallic ring. — Futur13 character artwork.

Framed Universal Tour artwork photographed on a wall. — Framed Universal Tour artwork.

03 / MERCHANDISE

Visuals carried into what people wore.

Merchandise brought the collective’s imagery into physical garments and artist-facing presentations.

Editorial garment presentation pairing a moving figure with a printed black T-shirt. — Futur13 T-shirt in a garment presentation.

Editorial garment presentation pairing a moving figure with a printed white T-shirt. — Futur13 graphic on a white T-shirt.

Person wearing a black Westhouse hoodie with a large illustrated back graphic. — Westhouse hoodie worn.

04 / UNIVERSAL TOUR

A live experience in Detroit.

The event materials and silent footage below document the Universal Tour introduced above, alongside separate Westhouse event records.

VENUEElectric StudioDetroit, Michigan

FORMATLive renditionsProjection mapping

ATTENDANCESold outApproximately 300 attendees

ARCHIVE / EVENT FOOTAGEArchival event footage · 24 sec · Silent

Universal Tour poster for an event at Electric Studio in Detroit, with the printed July 31 date and a written-and-directed-by Scott West credit. — Universal Tour poster · written and directed by Scott West · July 31, 2015.

Oh So Radio graphic announcing Westhouse Presents: Universal Tour with the printed date August 8, 2015. — Oh So Radio graphic · August 8, 2015.

Event materials distinguish the July 31, 2015 Universal Tour from the separate Oh So Radio graphic dated August 8, 2015.

ADDITIONAL SHOW RECORDS

Steven Dawson

Creative Technologist & Founder

I bring creative direction and practical execution to brands and digital products.

My work spans artist identities, released merchandise, live experiences, websites, and software. I help shape the idea, design the experience, and carry the work through to release.

I began in Detroit’s creative community, founding Westhouse and working across artist management, artwork, merchandise, promotion, and live shows. That experience grew into apparel, graphics, independent brands, and digital products.

Through Skylab Creative Group, I design and build websites, systems, and software. My work connects visual identity with the practical details of how an experience works, from the first interaction to the processes behind it.

Some projects call for an independent builder; others call for close collaboration. I’ve founded and operated my own brands, developed commissioned work, and contributed production artwork under another creative’s direction.

Selected projects

The selected projects below come from the same seven-project archive and show different ways that practice takes shape.

Ask PatriciaWebsite, guided accident intake, and CRM handoff.Design, development & systems.SwiftReview ProAn independently built review-response product, taken from idea through design, development, and launch.Founder & builder.WavyNavy / Babyface RaySelf-initiated apparel concepts developed into released merchandise sold online and on tour.Creative direction & apparel graphics.

Westhouse